At The North Face, I manage and coordinate the design and development of on-site brand marketing campaigns. I work on a wide range of campaigns, from alpine equipment to support of our non-profit grant system, and enjoy thinking through how consumers will interact and engage with our storytelling and products. I leverage consumer web analytics to make formulate recommendations and improvements, utilizing a design-thinking approach to problem solving
At Sunski, I crafted a unique and approachable brand voice to tell a story that’s equal parts informational and inspirational, educating potential customers about the products and encouraging community engagement. From product blurbs to FAQs and homepage taglines, I curated the consistent tone to be a blend of concise and approachable. Here are some examples of my work that appeared on the website.
