I conceptualized the launch of a double-take-worthy newsletter campaign highlighting a sunglasses collaboration with Huckberry. We delivered copy and creatives that produced in a newsletter campaign that generated opens, clicks, and conversions that resulted in our bestselling summer shades.
In order to avoid a dull and unoriginal Father’s Day Sale while still driving traffic to the site, I created an “Exclusive Guide to Dadcool” that featured “Dad Profiles” highlighting sale styles in a memorable way. The “Dad Joke Awareness Day Sale” campaign that exceeded our monthly monetary targets for the newsletter in four days.
I created an engaging newsletter directing subscribers to our newest blog post, aimed at increasing SEO and sharing lifestyle shots of recently-released sunglasses. The content resulted in high conversion rates and more than 2x the length of an average website visit.
